Experience

President, Evolution Marketing

2007 - PRESENT

Lisa founded Wisconsin’s first triple bottom line managed advertising/communications firm that offers environmental marketing, communication, creative design and sustainability consulting services. She is responsible for overall management of day-to-day operations, client projects (for over 35 + different clients within the sustainability sector), subcontractors, and supply chain vendors. Other responsibilities include; brand management, serving as the organization's public information officer and “in-house” sustainability/CSR expert.

Founder/Advisory Board Member & Current President, B Local Wisconsin

November 2017 - PRESENT

Lisa is a founding member and past President of B Local Wisconsin, a nonprofit that connects, supports, and educates Wisconsin-based businesses committed to using business as a force for good. From 2017 to 2024, she played a key leadership role, first as an advisory board member, then as Co-Chair, and ultimately as President.

Founding Advisory Board Member, Social Impact 360 (Compass Partners)

January 2019 - March 2021

Social Impact 360 (SI360) is the first and largest mentorship-based training organization for young social entrepreneurs on college campuses nationwide. We train young people how to identify and build solutions to social problems using business and entrepreneurship skills to maximize social impact.

Chief Communications and Sustainability Officer, Box Latch Products

September 2016 - March 2018

In the role of Chief Communications and Sustainability Officer (CCSO) Lisa was responsible for managing Box Latch™ Products communications with stakeholders, media and the public. She was the corporate officer primarily responsible for the management and coordination of Eco-Latch Systems, llc’s socially inclusive sustainable business initiatives and adoption of low-carbon business practices.

Board Member & Vice Chair, WOW Works Workforce Development Board

January 2011 - June 2024

The Waukesha-Ozaukee-Washington (WOW) Workforce Development Board is one of Wisconsin’s eleven regional Boards originally established by the Workforce Investment Act of 1998 (WIA) to address local economic workforce issues in Waukesha, Ozaukee, and Washington Counties. The Workforce Innovation and Opportunity Act (WIOA) replaced WIA and will be in effect for the next five years (2015 - 2020). WIOA is designed to help job seekers access employment, education, training, and support services to succeed in the labor market and to match employers with the skilled workers they need to compete in the global economy.

Advisory Board Member, Wisconsin Sustainable Business Council

January 2011 - December 2016, January 2018 - December 2021

Since 2009, Lisa and members of the Evolution Marketing creative team have donated marketing, brand management, creative design and public relations services and council to the WI Sustainable Business Council (WSBC). Samples of various projects are below. In 2011 - Lisa was appointed to the WSBC board of advisors. The WSBC is a network of Wisconsin businesses and organizations that are interested in, or actively responding to, the challenge of sustainability. Many businesses find themselves challenged by stakeholders to describe what they are doing in this field. The council is designed to bring businesses together and provide resources to help businesses on their path toward being more sustainable.

Founder & Director of the Oconomowoc Winter Farmers’ Market

February 2010 - January 2017

While serving in the volunteer capacity of Greener Oconomowoc President, Ms. Geason-Bauer worked with the Oconomowoc Area Chamber of Commerce Executive Director to start the Oconomowoc Winter Farmers Market as a joint partnership between the two organizations. The Oconomowoc Winter Farmers Market began in Nov. of 2010 as a pilot, running once a month from November 2010 to April 2011. In Sept. of 2011, Greener Oconomowoc, Inc. created the volunteer position - Oconomowoc Winter Farmers' Market Director which Lisa was elected to by the Greener Oconomowoc membership. In 2014 the Oconomowoc Winter Farmers' Market became a weekly winter market severing the greater Lake Country Area.

President, Greener Oconomowoc

June 2009 - October 2011

Lisa served in the volunteer capacity as Greener Oconomowoc's first President-elect (2008 - 2009) as well as the first member-elected organizational President (2009 - 2011). When Greener Oconomowoc (GO) was forming, Lisa worked with local community members, City staff, officials and environmental advocates to help the steering team flush out expectation and goals for the proposed organization. As the President-elect, Lisa was responsible for steering, coordinating and advising the group of volunteers (i.e the steering team (2008 -2009) and then board (2009) in order to establish the GO bylaws, organizational structure, mission, membership levels, action project committee's as well as submitting the appropriate paperwork to become a 501c3 not-for-profit entity). Greener Oconomowoc's mission is to provide the Oconomowoc Area with a healthy community, a healthy economy and a healthy environment through the understandings and implementation of the natural step principles. GO is a grass-roots, hands-on, volunteer run non-profit community action group. In 2011 Greener Oconomowoc was recognized as the not-for-profit organization of the year by the Oconomowoc Area Chamber of Commerce, due to the large number of community projects we had championed (including; Oconomowoc community gardens, Oconomowoc Winter Farmers' Market, 5 years worth of community Earth Day Resource Fairs and graduating over 100 people from the Natural Step training program.)

Marketing Board of Directors Member, Town and Country Resource Conservation & Development Council, Inc.

Jan 2009 – Dec 2010

Served in the volunteer capacity of Public Relations committee chair and steering team member for Waukesha County’s first universally accessible $425K + environmentally responsible community built playground, Imagination Station. As the volunteer PR chair, I coordinated, managed a team of 25+ creative professionals who donated their time and talents to market, promote and advertise all items needed for the build (i.e. tools, food, 2500 + volunteers, in-kind & financial donations, etc…) as well as served as spokesperson for the build throughout the week long building process.

Town and Country Resource Conservation and Development, Inc. exists to enhance and improve the quality of life in Columbia, Dane, Dodge, Green Lake, Jefferson, Kenosha, Milwaukee, Ozaukee, Racine, Rock, Walworth, Washington, and Waukesha counties. Town and Country’s mission is to promote healthy communities, a healthy environment and sustainable economic growth. The Town and County Resource Conservation and Development Council provides an area-wide structure for locally let action and cooperation.

Public Relations Committee Chair, Oconomowoc Community Built Playground - Imagination Station

February 2008 – August 2009

Director of Marketing, Weissgerber Restaurant Group

2004 - 2007

Lisa defined strategy for, developed, executed and managed comprehensive marketing plans for the corporate brand, and five individual restaurant locations brand identities. She communicated with customers, owners, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Planned and carried out regional market research and analyses. Lead and directed forward thinking marketing team and coordinated production of promotional materials, bought media and created electronic newsletters. Managed internal and external communications strategies, coordinated public relations and earned media feature stories.