Meet your speaker
Lisa Geason-Bauer is a lifelong advocate for sustainability, a systems thinker, and a passionate communicator working at the intersection of people, planet, and purpose.
Her deep connection to the environment began early, growing up on her family’s farm in Hartland, Wisconsin, where she learned firsthand how land, community, and values intersect. That foundation continues to shape both her personal life and her professional mission.
Lisa is the founder and president of Evolution Marketing, Wisconsin’s first woman-owned marketing and sustainability consulting firm grounded in triple bottom line principles. As a Certified B Corporation®, Evolution Marketing specializes in sustainability consulting, impact storytelling, ethical marketing, and environmentally responsible creative design.
A sustainability and ESG practitioner with over a decade of experience, Lisa helps organizations tell their impact stories with clarity and integrity. Her consulting work spans supply chain transparency, social sustainability (including DEI, culture, and workforce engagement), renewable energy, energy efficiency, and green building.
Lisa is a co-founder and the current President of B Local Wisconsin, a nonprofit dedicated to connecting and educating Wisconsin businesses on how to create positive community impact through sustainable and inclusive business practices.
In 2023, Lisa was part of the first cohort of U.S. and Canadian sustainability professionals to complete the B Lab US & Canada Trained B Consultants Program, further deepening her ability to guide businesses toward B Corp certification and values-aligned growth.
Lisa holds a degree in sociology and criminal justice from the University of Wisconsin–Whitewater and completed graduate-level coursework in social psychology and the sociology of agriculture and the environment at Michigan State University. A third-generation Arrowhead High School graduate, she now lives in Nashotah with her husband Michael.
From boardrooms to community workshops, Lisa empowers businesses, nonprofits, and governments to adopt sustainability strategies that deliver measurable economic, social, and environmental impact, all while staying true to their values.
